Youtility: Why Smart Marketing Is about Help Not Hype

Youtility: Why Smart Marketing Is about Help Not Hype Hot

Julie Clayton   April 18, 2014  
 
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Youtility: Why Smart Marketing Is about Help Not Hype
Format
Number Of Pages, Discs, Etc.
240
Date Published
June 27, 2013
ISBN-10
1591846668
ISBN-13
9781591846666
ASIN
1591846668

The New York Times best seller, and #1 Amazon best seller

 
"If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that. I swear, this is 2014's big thing." 

~ Chris Brogan, Owner Magazine

The difference between helping and selling is just two letters.
 
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
 
Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

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